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Is this a form of price fixing? 
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Legend

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UK retailers are selling Nintendo's DSi console for £119.99 following the announcement of a price cut earlier today.

CVG has been told by senior retail sources that £129.99 is the widely 'agreed' retail price for the device following the drop - but that certain chains have already sliced another £10 off.

The standard price for the console at the likes of HMV, GAME and Amazon is already £119.99 online and at various High Street locations.

Nintendo's announcement said that the new trade price would come into effect on June 18 - but it appears UK retail isn't shy in jumping the gun.

Nintendo maintains that - unlike other hardware distributors - it doesn't set a 'suggested retail price', rather letting individual retailers set their mark-up.


http://www.computerandvideogames.com/ar ... ?id=249242

Isn't that kinda what Panasonic, Phillips etc are often accused of when it comes to the supplying of their kit? Does it make any difference that Nintendo claim not to have a 'suggested retail price'? :?

Also, is the DSI not doing as well as expected any more? The Wii sales dropped apparently, so it got a cut...

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Thu Jun 03, 2010 12:38 pm
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Legend
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It could be a massive stock clearance by the retailers. They may not want to get left with stock when the others have cleared their stock. So they are simply price matching rather than being involved in a cartel.

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Thu Jun 03, 2010 10:40 pm
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Legend

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Amnesia10 wrote:
It could be a massive stock clearance by the retailers. They may not want to get left with stock when the others have cleared their stock. So they are simply price matching rather than being involved in a cartel.


You wouldn't use the word 'agreed' though :oops:

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Thu Jun 03, 2010 10:45 pm
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Legend
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That is probably what the manufacturer thought was the new agreed price. The retailers took the decision to clear the stock. A ten pound difference looks good for customers.

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Thu Jun 03, 2010 10:59 pm
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Legend

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Amnesia10 wrote:
That is probably what the manufacturer thought was the new agreed price. The retailers took the decision to clear the stock. A ten pound difference looks good for customers.


You're still coming back to 'agreed' though, which is what's bothering me...

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Thu Jun 03, 2010 11:24 pm
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Legend
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Well if the manufacturer says this is the new recommended price, the company might think that they have agreed this with the retailers. In reality they want to sell stock and not have any left over and definitely not get lumbered with stock that they have to deeply discount at the end. As to who "agreed" and what they agreed to is debatable. Sometimes the price might get to a level where people do not want to be undercut. Look at Amazon who insist they they have lower prices even than the sellers own site. That is more innocuous price fixing than a number of retailers copying everyone else.

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Thu Jun 03, 2010 11:46 pm
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You want a cartel look at samsung tvs and dsgi/comet

same tv, ever so slightly different product code so they can be £100 or so different in price

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Fri Jun 04, 2010 10:03 am
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Legend
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finlay666 wrote:
You want a cartel look at samsung tvs and dsgi/comet

same tv, ever so slightly different product code so they can be £100 or so different in price

Yes but they have different code numbers so if they have a price guarantee promise they can never be undercut because they are the sole sellers of that product number. Scam but legal.

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Fri Jun 04, 2010 2:31 pm
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