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Will Paranormal Activity Teach The Movie Industry A Lesson?
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Author:  pcernie [ Tue Oct 13, 2009 12:15 pm ]
Post subject:  Will Paranormal Activity Teach The Movie Industry A Lesson?

http://techdirt.com/articles/20091009/1323086480.shtml

Quote:
Goodman also admitted that DreamWorks, formerly a leg of Paramount co-headed by Steven Spielberg, had swooped in and pocketed 'Paranormal Activity' with every intention of leaving it on the shelf and remaking it with a big budget and marquee stars. Then they wised up.


I don't like horror films in general (I find it hard to let myself get scared by them), but they definitely have a point here with getting more for less...

I could also do without the showy CGI in a lot of films these days - just use it to make things look real for the most part :roll:

What's the forumites opinions on cheapo films?

Author:  paulzolo [ Tue Oct 13, 2009 12:24 pm ]
Post subject:  Re: Will Paranormal Activity Teach The Movie Industry A Lesson?

Cheapo films and TV can force the production staff to be more inventive with effects and camera angles. They are to be encouraged.

Author:  tombolt [ Tue Oct 13, 2009 12:48 pm ]
Post subject:  Re: Will Paranormal Activity Teach The Movie Industry A Lesson?

The film industry seems to be there mostly to serve itself as far as I can see. They want to make the films as expensive as possible because they're the ones getting all the money it's costing.

Author:  big_D [ Tue Oct 13, 2009 1:54 pm ]
Post subject:  Re: Will Paranormal Activity Teach The Movie Industry A Lesson?

Just look at what Robert Rodriguez managed when he had to pay for everything himself, or had a shoestring budget (El Mariachi $10,000 and Desperado $10m(?)), compared to some of the later tat he produced...

More isn't always more...

Author:  pcernie [ Tue Oct 13, 2009 2:02 pm ]
Post subject:  Re: Will Paranormal Activity Teach The Movie Industry A Lesson?

big_D wrote:
Just look at what Robert Rodriguez managed when he had to pay for everything himself, or had a shoestring budget (El Mariachi $10,000 and Desperado $10m(?)), compared to some of the later tat he produced...

More isn't always more...


Yes, El M. came to my mind also - he hasn't got that much of a budget for Predators, so I'll be interested to see what comes of it.

Author:  Paul1965 [ Tue Oct 13, 2009 2:25 pm ]
Post subject:  Re: Will Paranormal Activity Teach The Movie Industry A Lesson?

Don't forget Mega Shark Versus Giant Octopus. I'd like to know what the budget was on that film and how much money it made!

Author:  Spreadie [ Tue Oct 13, 2009 3:28 pm ]
Post subject:  Re: Will Paranormal Activity Teach The Movie Industry A Lesson?

Paul1965 wrote:
Don't forget Mega Shark Versus Giant Octopus. I'd like to know what the budget was on that film...

Think it was about 3000 Tesco clubcard points. ;)
Paul1965 wrote:
...and how much money it made!

They're in for the long haul, cult classic status.

Author:  ProfessorF [ Tue Oct 13, 2009 4:43 pm ]
Post subject:  Re: Will Paranormal Activity Teach The Movie Industry A Lesson?

Spreadie wrote:
Paul1965 wrote:
...and how much money it made!

They're in for the long haul, cult classic status.


This is a good point - the economics of the movie industry aren't entirely like that of many others.
With manufacturing, you work out your material, research, shipping and manufacture costs, stick on a percentage and that's (usually) your RRP.
And that's more or less the end of it, until you come up v2.0 of it.

Films can take decades to reach the break even point. I'm struggling to remember the exact date, but I'm fairly certain Blade Runner didn't break even until the late 90's early 00's. Most 'conventional' films seem to take 5 years before the production company is in profit again with it.
At which point you need to ask yourself how are your crew and performers getting paid in the mean time, if they're getting paid, who isn't, you? Your investors?
And who's accounting are you choosing to believe anyway? The Rodriguez El Mariachi story about it being made with some change he found under the sofa and a smile isn't entirely the whole truth. He shot a version of El Mariachi on a shoestring, this much is true, but that wasn't the version that you saw in the cinema or on DVD. So while he may have spent next to nothing on it, by the time it reached the public someone had spent a whole lot more.

There's a huge cynical part of me that's thinking what the industry is wanting, rightfully or not, is something they can plough as little money as possible into and still make back multi-millions. It's the formula they've been after for a long time, and it's why a lot of the big firms have set up 'indie' branches to nurture this stuff. Who knows where the next 'Clerks' is going to come from?

Author:  bobbdobbs [ Tue Oct 13, 2009 5:42 pm ]
Post subject:  Re: Will Paranormal Activity Teach The Movie Industry A Lesson?

ProfessorF wrote:
Spreadie wrote:
Paul1965 wrote:
...and how much money it made!

They're in for the long haul, cult classic status.


This is a good point - the economics of the movie industry aren't entirely like that of many others.
With manufacturing, you work out your material, research, shipping and manufacture costs, stick on a percentage and that's (usually) your RRP.
And that's more or less the end of it, until you come up v2.0 of it.

Films can take decades to reach the break even point. I'm struggling to remember the exact date, but I'm fairly certain Blade Runner didn't break even until the late 90's early 00's. Most 'conventional' films seem to take 5 years before the production company is in profit again with it.


Thats Hollywood accounting for you. Films can take huge amounts of revenue yet somehow never earn a profit.


Quote:
Buchwald v. Paramount (1990) was a breach of contract lawsuit filed and decided in California in which humorist and writer Art Buchwald alleged that Paramount Pictures stole his script idea and turned it into the 1988 movie Coming to America. Buchwald won the lawsuit and was awarded damages, and then accepted a settlement from Paramount before any appeal took place.
The decision was important mainly for the court's determination in the damages phase of the trial that Paramount used "unconscionable" means of determining how much to pay authors. Paramount claimed, and provided accounting evidence to support the claim, that despite the movie's $288 million in revenues, it had earned no net profit, according to the definition of "net profit" in Buchwald's contract, and hence Buchwald was owed nothing: a classic example of Hollywood accounting. The court agreed with Buchwald's argument that this was "unconscionable", and therefore invalid. Fearing a loss if it appealed, and the subsequent implications of the unconscionability decision across all its other contracts, Paramount settled for undisclosed terms.


clicky

Quote:
Hollywood accounting can take several forms. In one form, a subsidiary is formed to perform a given activity and the parent entity will extract money out of the subsidiary not in terms of profits but in the form of charges for certain "services". The specific schemes can range from the simple and obvious to the extremely complex.
Three main factors in Hollywood accounting reduce the reported profit of a movie, and all have to do with the calculation of overhead:
Production overhead – Studios, on average, calculate production overhead by using a figure around 15% of total production costs.[citation needed]
Distribution overhead – Film distributors typically keep 30% of what they receive from movie theaters ("gross rentals").[citation needed]
Marketing overhead – To determine this number, studios usually determine about 10% of all advertising costs.[citation needed]
All of the above means of calculating overhead are highly controversial, even within the accounting industry. Namely, these percentages are assigned without much regard to how, in reality, these estimates relate to actual overhead costs. In short, this method does not, by any rational standard, attempt to adequately trace overhead costs.[citation needed]
Due to Hollywood accounting, it has been estimated that only about 5% of movies officially show a net profit,[citation needed] and the "losers" include such blockbuster films as Rain Man, Forrest Gump, Who Framed Roger Rabbit, and Batman, which all took in huge amounts in box office and video sales.[citation needed]
Because of this, net points are sometimes referred to as "monkey points," a term attributed to Eddie Murphy, who is said to have also stated that only a fool would accept net points in his or her contract.[citation needed]
All of this shows why so many big-name actors insist on "gross points" (a percentage of some definition of gross revenue) rather than net profit participation.[citation needed] The saying in Hollywood is "a percentage of the net is a percentage of nothing."[citation needed] This practice reduces the likelihood of a project showing a profit, as a production company will claim a portion of the reported box-office revenue was diverted directly to gross point participants.

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