Some people don't want to know, other's don't mind. I think a few people here have even said they've actively shunned trailers in the past before going to see a film. For me it depends on the film...

Well I have tried to limit the spoilers for those who plan to watch the film. Though cat woman with out the ears and tails would seem pointless.

No no, I didn't mean you, I was just talking in general

Oh tell me about it. There were raves about Ledger's performance in TDK and for me it raised my expectations. Ledger was nowhere near as good as I'd thought he'd be, though he was very good.

“The beauty of photography or cinema is that you make every choice based on the content at hand. On The Avengers, I did a couple of shots on the iPhone and they are in the movie. In fact, they are in the trailer! I understand that sometimes there is no choice and you have to go for the cheapest option, but if you are limited for choice, you can still make poignant decisions that will effect the look of the film,” adds McGarvey.