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Sony: Kutaragi was right 
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Legend

Joined: Sun Apr 26, 2009 12:30 pm
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Location: Belfast
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Sony has claimed that Ken Kutaragi's much-criticised decision to launch a PS3 as a £425 'future proof' console has now been justified.

The pricey RRP was slapped on Sony's machine when it launched in the UK in 2007 - making it a more expensive option than Xbox 360.

Many consumers rallied against the price but Sony believes that PS3's unique selling points - including 3D and Blu-ray capability - now show it was right to launch a high-end, costly system.

"Ken Kutaragi specced this machine many years ago and people thought he over-specced it," UK PlayStation boss Ray Maguire told CVG in a 3D-focused interview. "I think what we're proving is that he was right.

"Although the specification made it a £425 entry level machine, that was exactly the right thing to do because it gives us much more longevity in terms of life-cycle.

"The last thing I would want to do be doing is replacing three cheaper machines over three years - rather than having something like PS3, that that lasts for seven to ten years."


Erm, M$ ran off with your potential sales (and have possibly continued the trend), few people seem to give a stuff about BR, and you only saw an upswing when the price dropped heavily. There's more but you get the idea...

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Fri Jun 11, 2010 12:48 pm
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