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Moneysupermarket and Paddy Power lead advert complaints 
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Moneysupermarket's twerking businessman in high heels and Paddy Power's cat-kicking blind footballers were some of the most-complained-about ads of 2016.

http://www.bbc.co.uk/news/uk-38672439

It does seem that the complaints listed were pretty trivial on the scale of things. The one that probably needed real attention was the Home Office’s, and those complaints should really be levelled at the Home Office, not the ASA.

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