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Intel to target TV viewers with facial recognition ad tech

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Intel to target TV viewers with facial recognition ad tech

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paulzolo

What's a life?

Joined: Thu Apr 23, 2009 6:27 pm
Posts: 12251

Intel to target TV viewers with facial recognition ad tech

I noted this elsewhere, but I felt it deserved a thread to itself.


	Quote: Intel is pitching a set-top box to media companies that can recognize the viewer in order to pitch more-targeted advertising. Luckily, it's reportedly running into problems. Multiple sources told Reuters that Intel is developing the hardware and software to allow facial recognition of the viewer, including their age and gender. Chipzilla is pitching media networks for support in a TV network, offering a small numbers of channels but with very precise user monitoring and feedback.

http://www.theregister.co.uk/2012/06/08 ... cognition/

Intel can take their Telescreen and shove it up their arses where the polyps and tumours can watch the adverts.

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Thu Jun 14, 2012 11:13 am

pcernie

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Joined: Sun Apr 26, 2009 12:30 pm
Posts: 45931
Location: Belfast

Re: Intel to target TV viewers with facial recognition ad tech

It's an invasion of my privacy

iPlayer FTW!

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Thu Jun 14, 2012 11:24 am

l3v1ck

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Joined: Fri Apr 24, 2009 10:21 am
Posts: 12700
Location: The Right Side of the Pennines (metaphorically & geographically)

Re: Intel to target TV viewers with facial recognition ad tech

Hey Intel, we don't mind adverts in things we get for free (mobile apps for example), but we pay hundreds of pounds for TV's and we're sure as hell not paying for them to target adverts at us!

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Thu Jun 14, 2012 3:01 pm

rustybucket

I haven't seen my friends in so long

Joined: Thu Jun 18, 2009 5:10 pm
Posts: 5837

Re: Intel to target TV viewers with facial recognition ad tech

Telescreens with cameras in?

You say 'Intel' but I hear 'IngSoc'

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Thu Jun 14, 2012 10:42 pm

mikepgood

Doesn't have much of a life

Joined: Thu Apr 23, 2009 6:23 pm
Posts: 710

Re: Intel to target TV viewers with facial recognition ad tech

Insert little bit of sticky insulating tape here

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Fri Jun 15, 2012 12:05 pm

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