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Intel to target TV viewers with facial recognition ad tech
http://x404.co.uk/forum/viewtopic.php?f=19&t=16648		 Page 1 of 1
Author:  paulzolo [ Thu Jun 14, 2012 11:13 am ]
Post subject:  Intel to target TV viewers with facial recognition ad tech
I noted this elsewhere, but I felt it deserved a thread to itself.

Quote:
Intel is pitching a set-top box to media companies that can recognize the viewer in order to pitch more-targeted advertising. Luckily, it's reportedly running into problems.

Multiple sources told Reuters that Intel is developing the hardware and software to allow facial recognition of the viewer, including their age and gender. Chipzilla is pitching media networks for support in a TV network, offering a small numbers of channels but with very precise user monitoring and feedback.

http://www.theregister.co.uk/2012/06/08 ... cognition/

Intel can take their Telescreen and shove it up their arses where the polyps and tumours can watch the adverts.
Author:  pcernie [ Thu Jun 14, 2012 11:24 am ]
Post subject:  Re: Intel to target TV viewers with facial recognition ad tech
It's an invasion of my privacy ;)

iPlayer FTW!
Author:  l3v1ck [ Thu Jun 14, 2012 3:01 pm ]
Post subject:  Re: Intel to target TV viewers with facial recognition ad tech
Hey Intel, we don't mind adverts in things we get for free (mobile apps for example), but we pay hundreds of pounds for TV's and we're sure as hell not paying for them to target adverts at us!
Author:  rustybucket [ Thu Jun 14, 2012 10:42 pm ]
Post subject:  Re: Intel to target TV viewers with facial recognition ad tech
Telescreens with cameras in?

You say 'Intel' but I hear 'IngSoc'

Image
Author:  mikepgood [ Fri Jun 15, 2012 12:05 pm ]
Post subject:  Re: Intel to target TV viewers with facial recognition ad tech
Insert little bit of sticky insulating tape here
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