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Warner Bros looking to change pirates to consumers
http://x404.co.uk/forum/viewtopic.php?f=19&t=11842		 Page 1 of 1
Author:  pcernie [ Fri Dec 17, 2010 2:20 pm ]
Post subject:  Warner Bros looking to change pirates to consumers
Warner Bros is trying to put a positive spin on the movie industry's piracy problems, by tracking pirates in the hope that it can change them into consumers.

At the Content Protection Summit in Los Angeles, Ben Karakunnel from Warner Bros noted that Warner has been tracking P2P piracy over the last 18 months and have come up with some interesting stats.

Pirate pointers

It's found that pirates do make purchases, but it is still figuring out how to make them buy Warner products.

"One of the main things we're doing is looking at why they do things legitimately on certain products and not on others," said Ben Karakunnel.

Other information WB has procured is that woman are more inclined to pirate TV shows and overseas piracy is on the up, with some opportune pirates creating whole subtitle tracks for ripped movies.

Back in March, Warner was actively recruiting for a P2P snoop, so it looks as if this data gathering was linked to this role.

While the results from Warner Bros aren't exactly scientific, it does show that the distributor is trying to figure out just how it can stem piracy and get people buying movies again before it hits crisis point like the music world.


Read more: http://www.techradar.com/news/internet/ ... z18NWfcZON

At least they're trying, but fcuk me, you'd be raging if you paid more than a fiver for the 'average' film these days once you'd got it home - hire people with proven track records in quality, give them a set budget and let them get on with it!
Author:  Amnesia10 [ Sat Dec 18, 2010 12:03 am ]
Post subject:  Re: Warner Bros looking to change pirates to consumers
pcernie wrote:
At least they're trying, but fcuk me, you'd be raging if you paid more than a fiver for the 'average' film these days once you'd got it home - hire people with proven track records in quality, give them a set budget and let them get on with it!

At least they acknowledge that pirates do buy more than average consumers.

I have to agree with ernie most films are not worth the stupid prices demanded in stores. I would buy on eBay all the time if I could. I usually have a low limit for average films. Same applies to most music. Most is not worth the £8 or £9 asked. That is why compilation discs sell so well. They may be more but you could actually like 90% of the album.
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